Standout Virtual Events: How to create an experience that your audience will love by David Meerman Scott & Michelle Manafy

Author:David Meerman Scott & Michelle Manafy [Scott, David Meerman]
Language: eng
Format: epub
Publisher: Freshspot Marketing LLC
Published: 2020-09-17T20:00:00+00:00

Integrated platforms for larger events

To provide a much more integrated approach for a virtual event, similar to larger in-person events, you may need a virtual event platform. You will also want to consider a virtual event platform if you are going to charge admission to your online event.

There are dozens of virtual event platforms. Some that we have used include BigMarker, Bizzabo, INXPO, ON24, and Cvent, as well as custom-built platforms.

Virtual event platforms offer a wide variety of features and experiences such as multiple presentation tracks, roundtable discussions, a virtual tradeshow, breakout rooms, virtual press conferences, networking, and more.

The multiple presentation track feature, for example, allows for several simultaneous presentations to happen at one time so that attendees can choose the one that is best for them. These can be presented live, recorded in advance, or a combination of the two.

Some platforms also have either their own smartphone app or seamless links to a partner app where participants can manage registration, connect with others, and more. Note that an app allows the organizer to better control the experience and may facilitate networking. However, it may also inhibit virtual attendees who want to multitask during an event.

Interestingly, some virtual event platforms work seamlessly with webinar platforms like Zoom. The best way to think of this approach is that the presenters use Zoom with the resulting feed (or recorded talk) delivered to the virtual event platform where participants view the presentations. Using this approach, the virtual event platform handles attendee user interface, registration, permissions, credit card fees, and so on.

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